In a world rich in problems and growing challenges, a lot of time, money, and effort is wasted on creating redundant products and services that provide no real value but merely add to the noise. Additionally, in today's saturated market, it is no longer enough to offer a “good quality” product or service. Companies need to offer the right one. And in our fast-paced day and age, how much time and money can one really afford to waste on building the wrong solution? In this talk, Hany will discuss how companies can innovate using Design Sprints, to help them move fast, ditch "busy work" for smart execution, and build meaningful products and solutions that provide value for both their customers and them.