User Research: Busting some of the most commonly held myths and misconceptions.

speaker
Robert Zikry
Lead User Experience Specialist Tigerspike

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As products evolve and design teams grow, so do user research operations and practices. In this talk, Robert will cover some of the most commonly held myths and misconceptions that teams have against conducting user research. He will cover some of the main obstacles that face teams when getting the necessary buy-in from business stakeholders – or even investors – to conduct proper research with actual users.

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